CELI - Celebdirect, Inc.

[Stock_Analyzer]

CELI news CelebDirect Signs Monica Brant, IFBB Olympia Champion, to Endorse and Represent the Muscle Flex(TM) and Co-Host in the Upcoming 30-Minute Infomercial and Related Media
Wednesday July 16, 8:00 am ET


BEVERLY HILLS, Calif.--(BUSINESS WIRE)--CelebDirect (Pink Sheets:CELI - News) has signed Monica Brant, IFBB Fitness Olympia Champion and International Fitness Star, to endorse and represent the Muscle Flex™ and co-host the up-and-coming 30-minute Muscle Flex infomercial.
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Monica Brant is potentially the most recognized personality in the world of female fitness today. As one of the most prolific International fitness stars, Monica Brant (Monica Brant - IFBB Pro figure competitor and cover model) brings a level of credibility to the Muscle Flex™ that is unmatched and provides a highly qualified endorsement from an individual who is truly a burgeoning legend in the sport of female fitness.

Danny Alex, CEO of CelebDirect commented, “Monica Brant was my first choice and to me, the obvious choice to represent the Muscle Flex. She is an amazing athlete and human being is so many ways and I am excited to work with her and have her co-host the 30-minute Muscle Flex infomercial.”

When asked about the Muscle Flex™, Monica Brant replied, “I have never been on a machine quite like The Muscle Flex. I do believe it is the only machine of its kind!! It gives a complete strength and cardio work out while also an incredible flexibility training session too. It's an amazing way for anyone to get into shape, become more flexible, feel healthy and fit.” She added, “PS Ladies, the Muscle Flex is dynamic for shaping our trouble spots ... you know, the glutes and thighs!!”

The Muscle Flex™ is the only machine of its kind that delivers strength, flexibility and cardio training all in one fluid gliding motion. It improves posture, sculpts and tones, and develops long lean toned muscles. The most popular fitness phenomenon is creating long, lean muscles by combining toning and stretching against resistance. With the population of America rapidly aging, body toning and stretching will be the next “fitness craze.”

“Muscle Flex,” “Extreme Machine” and “Your Workout Starts Here …” are registered trademarks of CelebDirect Inc., All Rights Reserved.

About CelebDirect

CelebDirect is a direct response product incubator and brings unique and innovative products to market via Direct Response marketing strategies such as television infomercials, advertorials, traditional retail and other associated advertising vehicles to expeditiously, economically and cost effectively market products throughout North America and globally.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of CelebDirect to be materially different from the statements made herein.



Contact:
CelebDirect
Danny Alex - CEO
Phone: 1-310-467-5556
celebdirect@hotmail.com
CelebDirect
Muscle Flex
MySpace.com - Muscle Flex - 40 - Male - BEVERLY HILLS, California - www.myspace.com/themuscleflex
YouTube - MuscleFlx's Channel

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Source: CelebDirect

[Technical_Indicator]

CelebDirect Opens an Intellectual Property Product and Services Division
Friday July 18, 8:00 am ET


BEVERLY HILLS, Calif.--(BUSINESS WIRE)--CelebDirect (Pink Sheets:CELI - News) has started a new division dedicated to the creation, incubation and partnering of Intellectual Property (IP) opportunities, specifically, trademarks and patents with regards to North American-based products and services. The business model for this division is specifically geared towards individuals and/or companies that require “a partner” in maintaining, enforcing and in some cases, litigating patent and trademark infringement cases. In many cases, a small company or individual does not have the resources needed to successfully mount a challenge and civil litigation case against much larger and well capitalized corporate rivals and hence, many potentially lucrative IP cases are dropped due to the lack of resources.
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Danny Alex, CEO of CelebDirect Inc., has had many years of Intellectual Property experience and has successfully defended trademark infringement cases against some of the largest companies in North America. Mr. Alex’s prior experiences in Intellectual Property defense will allow CelebDirect to be selective in assessing all potential trademark and patent opportunities.

“Oftentimes large companies can bully individuals and small companies into dropping IP cases or bleeding them of available resources so they are unable to continue their IP defense,” commented Danny Alex. “CelebDirect is in the business of partnering with individuals and companies with respect to all and any product and service opportunities. The area of Intellectual Property defense is currently under serviced for smaller players. CelebDirect can be prominent in IP partnering and be selective to take on cases where undisputed ownership is demonstrated as well as a strong legal case for a positive outcome.”

It is also CelebDirect’s intent to potentially market any products and/or services via Direct Response whose Intellectual Property it successfully defends.

CelebDirect expects to make material announcements in the near future with respect to its Intellectual Property Division.

“Muscle Flex,” “Extreme Machine” and “Your Workout Starts Here …” are trademarks of CelebDirect.

About CelebDirect

CelebDirect is a direct response product and services incubator and brings unique and innovative products to market via Direct Response marketing strategies such as television infomercials, advertorials, traditional retail and other associated advertising vehicles to expeditiously, economically and cost effectively market products throughout North America and globally.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of CelebDirect to be materially different from the statements made herein.



Contact:
CelebDirect
Danny Alex, CEO, 1-310-467-5556
celebdirect@hotmail.com
CelebDirect
Muscle Flex
MySpace.com - Muscle Flex - 40 - Male - BEVERLY HILLS, California - MySpace.com - Muscle Flex - 40 - Male - BEVERLY HILLS, California - www.myspace.com/themuscleflex
YouTube - MuscleFlx's Channel

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Source: CelebDirect

[Technical_Indicator]

Thursday, July 24 2008 8:11 AM, EST

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CelebDirect Developing a Fresh New Concept for the 30 Minute Muscle Flex(TM) Infomercial for Its North American Release

Business Wire "US Press Releases "

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--

CelebDirect (Pink Sheets:CELI) is developing its 30 minute Muscle Flex(TM) (Muscle Flex) infomercial with a fresh new concept for its North American release. It promises to be on the leading edge of commerce orientated Direct Response television production. Many of the parts are in place including Monica Brant, IFBB Fitness Olympia Champion, as Co-Host as well as many more surprise "high profile" personalities.

The concept behind the Muscle Flex(TM) infomercial is a high impact, overtly entertaining feel with a "non-scripted" spontaneous format that allows for all the personalities to really come through. It is being developed in a way that will allow for the Muscle Flex(TM) to become a personality in itself and allow for the celebrities and personalities working with the Muscle Flex(TM) on the set to be themselves and "merge" with the product.

"Our sales goal is 5,000 units monthly within 9-12 months upon nationwide release of the Muscle Flex(TM) television infomercial. The Muscle Flex(TM) is a new and inspiring exercise machine and the infomercial must inspire the same. We want to stay far away from the 'cookie cutter' and 'stylized' way that infomercials have been filmed over the last few years," commented Danny Alex, CEO of CelebDirect. "The Muscle Flex(TM) is an amazing in-home fitness machine that is amazing in actually delivering quick and long lasting results ... we will have people falling in love with in-home exercise again."

The television infomercial format is a proven methodology of marketing fitness products and the Muscle Flex(TM) is tailor-made for this kind of marketing. Television infomercials have generated numerous multi-million and even some billion dollar plus products in the exercise and fitness idioms. CelebDirect anticipates that the Muscle Flex(TM) will be a giant hit with an audience that is looking for a new, dependable and fun way of in-home exercise.

The Muscle Flex (TM) is the only machine of its kind that delivers strength, flexibility and cardio training all in one fluid gliding motion. It also improves posture, sculpts and tones, and develops long lean toned muscles. The most popular fitness phenomenon is creating long, lean muscles by combining toning and stretching against resistance. With the population of America rapidly aging, body toning and stretching will undoubtedly be the next "fitness craze." Go to Muscle Flex to see the Muscle Flex(TM) and to pre-order yours today!!

"Muscle Flex" is a trademark of CelebDirect Inc., All Rights Reserved.

About CelebDirect

CelebDirect is a direct response product incubator and brings unique and innovative products to market via Direct Response marketing strategies such as television infomercials, advertorials, traditional retail and other associated advertising vehicles to expeditiously, economically and cost effectively market products throughout North America and globally.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of CelebDirect to be materially different from the statements made herein.

Source: CelebDirect

[Technical_Indicator]

Monday, July 28 2008 8:00 AM, EST

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CelebDirect Identifies Numerous Other Potential Infractions for its Canadian Trade-mark "In the Raw(R)"

Business Wire "US Press Releases "

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--

Following a successful ruling over the World Wrestling Entertainment (WWE) in Canada, CelebDirect (Pink Sheets:CELI) believes it has identified a number of additional trade-mark infractions regarding its trade-mark "In the Raw(R)" in Canada. CelebDirect is fully enforcing its rights and Canadian exclusivity for the stated wares and services connected to the Canadian "In the Raw(R)" trade-mark.

The Canadian Intellectual Property Office (CIPO) Opposition Board issued its decision on June 18, 2008 and denied the WWE's "RAW" trade-mark for the wares and services listed below. The ruling confirmed that certain wares listed in the WWE's "RAW" trade-mark application 1,153,018 were confusingly similar (and thus lacked distinctiveness) from the Alex "in the Raw" registered trade-mark (see July 22 Release for details).

CelebDirect believes it has identified a number of additional trade-mark infractions in Canada specifically in the Music and Entertainment idioms that it views as potentially significant with regards to its Canadian trade-mark "In the Raw(R)". CelebDirect is fully enforcing its rights and Canadian exclusivity for the stated wares and services connected to the Canadian "In the Raw(R)" trade-mark following the CIPO ruling.

The CIPO ruling confirmed the Alex "In the Raw(R)" trade-mark ownership in the Music and Entertainment idioms in Canada for the wares and services defined. CelebDirect believes it can resolve potential infractions and conflicts regarding the "In the Raw(R)" trade-mark with a clear and sensible approach to resolution.

The CIPO's 23 page ruling dated June 18, 2008 resulted in the World Wrestling Entertainment's Canadian trade-mark application 1,153,018 for "RAW" being denied for the following ware:

"pre-recorded records; pre-recorded audio and visual tapes; pre-recorded video tapes and cassettes, pre-recorded audio-cassettes, pre-recorded tapes; posters; mounted and unmounted photographs; full line of clothing, namely tops, t-shirts, shirts, sweatshirts, sweaters, pullovers, blouses, jackets, coats, trousers, pants, jogging suits, exercise pants, exercise suits, sweatpants, shorts, underwear, boxer shorts, socks, clothing ties, pajamas, belts, gloves, wrist bands, bandannas; headgear, namely hats, caps; stickers; playing cards; mouse pads."

CelebDirect recently unveiled the Muscle Flex(TM) (Muscle Flex) and is preparing for wide-scale distribution through 30 minute infomercials and related media. The Muscle flex is the only machine of its kind that delivers strength, flexibility and cardio training in one fluid gliding motion. It also improves posture, sculpts and tones, and develops long lean toned muscles. The Muscle Flex is multi-patented.

"Muscle Flex", "Extreme Machine" and "Your Workout Starts Here ..." are trade-marks of CelebDirect Inc., All Rights Reserved.

CelebDirect has finalized its purchase of "In the Raw(R)" trade-mark from Alex with the appropriate documentation currently being registered.

About CelebDirect

CelebDirect is a direct response product and services incubator and brings unique and innovative products to market via Direct Response marketing strategies such as television infomercials, advertorials, traditional retail and other associated advertising vehicles to expeditiously, economically and cost effectively market products throughout North America and globally.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of CelebDirect to be materially different from the statements made herein.

Source: CelebDirect

[Stock_Analyzer]

CELI news CelebDirect and The Muscle Flex(TM) Invited to Participate in the Mike Ditka Grid-Iron Greats Classic Weekend August 23-25
Friday August 22, 8:00 am ET


BEVERLY HILLS, Calif.--(BUSINESS WIRE)--CelebDirect (Pink Sheets:CELI - News) and the Muscle Flex™ (www.muscleflex.tv) have been invited to participate in Mike Ditka’s Grid Iron Greats Classic Weekend by GBK Productions, a Los Angeles based special events and fund raising company, www.gbkproductions.com. This event starts the first of many nationally covered and high profile events that the Muscle Flex™ is participating in just prior to the release of its 30 minute infomercial later this year.
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CelebDirect is donating two Muscle Flex™ fitness machines to the Ditka Grid-Iron Greats Large Scale Silent Auction which provides financial assistance and coordination of social services to retired NFL players in need.

“This kind of high profile nationally covered event (Mike Ditka’s Grid-Iron Classic) is the kind of exposure we are beginning with the Muscle Flex,” commented Danny Alex, CEO of CelebDirect. “This is only the start of what will be a very impressive line-up of high profile national events that garner large media participation as we complete the Muscle Flex™ 30-minute infomercial and begin airing later this year.”

Mike Ditka’s Gridiron Greats Weekend promises to be a celebrity gala in the sporting world. A private VIP reception kicks off the event and will feature over 40 NFL Legends Including Jerry Rice, Steve Young, Barry Sanders, Emmitt Smith, Michael Irvin, Dan Reeves, Lawrence Taylor and Jim McMahon for a “Large Scale” silent auction to benefit and provide financial assistance and coordination of social services to retired NFL players who are in “Dire” need due to a variety of reasons. The Ditka Cigar lounge and wine tasting promises to bring out Chicago’s finest in the sports and entertainment world. The Autograph Extravaganza, Celebrity Black Jack tournament and “DA Coach’s Kick-Ass Classic” golf tournament at the Lost Dunes Golf Club will make for a very memorable weekend.

Each GBK Event is unique in many ways; from the venue to the theme of the lounge you can expect an amazing experience. GBK Productions is known for providing their vendors maximum exposure. Over the years GBK has garnered amazing press coverage as well as helping launch many products nationally.

The Muscle Flex™ is the only machine of its kind that delivers strength, flexibility and cardio training all in one fluid gliding motion. It is the “Natural Fountain of Youth” as it improves and builds strength, posture, flexibility, sculpts and tones, and develops long lean toned muscles. Go to www.muscleflex.tv to learn more.

“Muscle Flex” is a trademark of CelebDirect Inc., All Rights Reserved

About GBK Productions:

GBK Productions is a fundraising and celebrity events company that provides clients with marketing and celebrity branding opportunities in our celebrity gift suites. GBK is well known for integrating the Entertainment & Non-profit industries to create unique and memorable high-profile events that maximize the client's fundraising efforts. Participation in one of our events provides personal on-site attention, massive media coverage, powerful press contacts, celebrity brand-endorsement, and social-consciousness branding

About CelebDirect

CelebDirect is a direct response product incubator and brings unique and innovative products to market via Direct Response marketing strategies such as television infomercials, advertorials, traditional retail and other associated advertising vehicles to expeditiously, economically and cost effectively market products throughout North America and globally.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of CelebDirect to be materially different from the statements made herein.



Contact:
CelebDirect
Danny Alex - CEO, 1-310-467-5556
direct@celebdirect.tv
www.celebdirect.tv
www.muscleflex.tv
http://www.myspace.com/themuscleflex
http://www.youtube.com/user/MuscleFlx

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Source: CelebDirect